Research岗位职责

EMBA Marketing Manager-北京-00326 中欧国际工商学院 中欧国际工商学院 Job Major Responsibilities:

1、 Develop and implement the marketing plan, including: advertising, events, and publications;

2、 Keep up-to-date with market trends and conduct relevant research to feed into the marketing strategy on a regular basis;

3、Receive EMBA inquiries by telephone, on-site visit etc professionally;

4、 Follow up with EMBA inquiries and applications.

Job Basic Requirements:

1、 Knowledge/Qualifications:

Knowledgeable, articulate and friendly manner with the ability to work with the different functions of the school community;

Ability to communicate and promote the school’s image to individuals and large groups with confidence and flair;

A degree in marketing preferred.

2、 Technical Skills:

Target focused, extremely organized and effective in developing and implementing marketing plans to attract potential students;

Well developed analytical and research skills with the ability to conduct research in order to understand what influences and persuades targets to choose an EMBA programme;

Creative and innovative. Capable of “selling” the school in the marketing plan;

Excellent communication interpersonal skills;

Ability to produce statistical data and eva luate it in data base or excel formats;

Ability to work independently and as part of the admissions team;

A skilled user of Microsoft Office programmes;

Good written and oral English.

3、Experience:

Experience in an admissions/marketing/sales role is highly desirable;

Proven experience of marketing and external communications, preferably with a MNC;

An interest in education and working within an educational environment.

4、 Special Factors:

Flexibility to attend courses, Open Days etc. outside of normal work hours;

A good attendance and punctuality record.