To maintain and penetrate existing accounts assigned by the company, ensure customers’ satisfaction and generate additional sales by price increase, new products proposal, equipment sponsorship upgrades and providing other value-added services, etc.
To conduct market research of designated areas/segments, identify top prospects and key contacts of the prospects.
To contact and meet decision makers of prospects in a regular manner to enquire about their sales volume potential, their needs/concerns, propose solutions and close new deals according to company’s strategic planning.
To identify qualified HORECA agents of the territories, establish contracts with the new agents to reinforce distribution network.
To constantly identify key competitors of the market, update competition information into CRM system and propose adapted selling strategies to win over competitions and enlarge market share.
To assess and control new accounts’ return on investment (ROI) effectively.
To monthly analyze sales result and communicate with top management about the results.
To constantly overachieve the sales target and ameliorate the company profitability.
To apply the SOP concerning sales activities proposed by VP of Sales, China.
To establish and propose quarterly roadmap (performance appraisal system) to the VP of Sales, China and manage his/her own performance with roadmap.
To constantly encourage the subordinate in their day-to-day work. To enquire about their difficulties, to record them, to analyze them and propose to the team adapted and efficient solutions.
To accompany every team member regularly to enquire about their sales technique, their abilities, their deficiencies, and the customers remarks.
To conduct regular internal trainings to subordinates on specific subjects like –equipment arrangement and implementation, competition, sharing experience, market trend, customer needs definition, products and service.
To align regularly with other departments to improve efficiency of Shenzhen Branch operation.